Mon Mar 17 2008 12:45:00

BURLINGTON, VT (March 17, 2008) – Burton and Go211.com are pleased to announce a five-year partnership in which Go211 will become a global partner of the Burton Global Open Series (BGOS) and webcast all BGOS competitions and other events over the next five years.  

With nearly four million unique visitors every month, Go211.com provides a unique, interactive viewing experience for the world-class Burton Global Open Series (BGOS) events, which take place in New Zealand, Australia, Canada, Switzerland, Japan and the U.S. every year. In addition to showcasing live action from the competitions and commentary from top pro riders, Go211.com webcasts feature live scoring, live standings, rider bios and live chat where viewers can submit comments and questions to on-air web announcers and their guests.

“After the tremendous success of the Burton European Open and Nissan X-Trail Nippon Open webcasts, we are so stoked to formally partner with Go211 on our online event coverage,” says Bryan Johnston, Senior VP of Global Marketing at Burton. “Go211 has built strong connections with top riders like Burton pros Hannah Teter, Kelly Clark, Kevin Pearce, Danny Davis and Keir Dillon, which is a big reason why their event coverage is authentic and backed by so many people in the industry.”

Sean Aruda, CEO of Go211 had this to say, "We are thrilled to offer live coverage of Burton’s prestigious Global Open Series events to millions of viewers worldwide. These are snowboarding’s premier events, and we are very committed to providing the best action footage and behind-the-scenes coverage possible while giving viewers the chance to interact with riders and commentators during the shows.”

Tune in to Go211.com for in-depth coverage of the upcoming US Open Snowboarding Championships, taking place from March 21-23 at Stratton Mountain Resort in Vermont.

About Burton
In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About Go211.com
Go211.com is the leading community and video site for lifestyle sports created by and for action sports athletes and enthusiasts. It’s the place to hang with the Pros and friends to get behind-the-scenes video, blogs, photos, webcasts and podcasts from featured contributors along with other action sports fans.  Go211.com offers a broad range of exclusive content submitted directly from the athletes.  The current Go211 Pro Team roster includes Keir Dillon, Keegan Valaika, Danny Kass, Hannah Teter, Kevin Pearce, Kelly Clark, Jack Mitrani, Ben Watts, Donny Robinson, CJ Hobgood, Christian Hosoi, Holly Beck, Sarah Burke and Mike Losness, among others.

Media Contacts:
Shana Frahm                                                             Christopher Cleary
shanaf@burton.com                            Chris@go211.com
(323) 855-9884                                 (203) 594-9667